The 60th Annual Grammy Awards ceremony (Grammy Week) returned to New York with events starting Tuesday, January 23 and the show airing at 8pm on Sunday. Grammy Week was the perfect event for My Party Life to attend and cover because New York is in close proximity to Washington, DC (where we’re located) and the Grammys command several celebrities to the host city.
The Grammys are truly an “industry” type of event meaning connections are critical to having a fun experience and being able to cover high profile events. For example, Grammy Week is very different from our coverage in Las Vegas for Memorial Day Weekend since we’re connected to venues in Vegas and MDW coverage is more of a “traveling” experience for the My Party Life audience whereas the Grammys is more of an “industry” event.
There’s still a travel experience element for Grammy Week, it just operates a bit different from other events.
I attended the 55th Annual Grammy Awards ceremony in Los Angeles in 2013. It was a fantastic experience and it really set the stage for me loving the entertainment industry and seeing how much work and star power is behind such an event. Los Angeles has a very open vibe and energy which is why I love the city. Also, what city can beat it’s beautiful weather year round? There’s been a lot of buzz from industry insiders and music artists who were not happy with the move to New York. I went in being open to a city change but definitely kept my eye on what was different with New York vs. Los Angeles. I also couldn’t resist wanting to be in New York for the show and overall energy of the city especially since Jay Z is nominated for 8 Grammy’s. 4:44 was an epic album and I hope he wins all eight!
For this event, I decided to cover everything for the weekend leading up to the event but I still provided event information for our followers who were interested in being in New York for the parties. All parties during the week (majority of them) were open to the public and were either free or had a small fee for tickets. Mastercard House and Citi Group’s City SOUND VAULT events were the biggest events for the public.
Regarding location, I travel to New York for work and other projects so travel was just a short train ride up.
ROC Nation Brunch
ROC Nation hosted a brunch at a private location on Saturday, January 27 starting at noon. Media outlets weren’t given the location until early morning on Saturday. My train arrived early that morning just in time for media check-in from 10-11am. Great job by the PR company and staff that organized, executed and managed everything for the ROC Nation event. I’ve attended some red carpets where everything was disorganized, publicists didn’t have a handle on celebrity guests and had media, photographers and everyone waiting for the event to start, etc. For any “industry insider” event, publicists and PR firms are extremely important and they’re the ones that make everything happen. Usually a talent’s publicist and assistant are the two most important people in their entourage.
The event took place at the World Trade Center and was closed to the public that day for the party. Check-in was a breeze and I was one of the first media outlets/photographers to arrive at about 10:15. All media proceeded to the black carpet where we setup and waited until noon for talent to arrive. The celebrity photographers/photojournalists were some of the best I’ve worked with in the industry. Very professional, good energy and overall just good to be around while working the black carpet.
All guests to the black carpet were some of the most celebrated African American actors, personalities, artists and musicians in the industry today! Here’s just a short list of everyone who attended:
Fabolous, Iggy Azalea, Anthony Hamilton, Dej Loaf, Yo Gotti, Jaden Smith, Dapper Dan, Vance Jones, T.I., Omari Hardwick, Rotimi and more!
All guests proceeded upstairs to the brunch. Continue to images from the ROC Nation Brunch black carpet.
Top picks from the black carpet:
Best Dressed – Remy Ma
She looked fantastic in red!
Best Dressed – Ozwald Boateng and Dapper Dan
Another great look in red
Most Entertaining – David Banner
David Banner took a selfie with all media/photographers similar to the epic photo that went viral with Ellen at The Oscars. Super fun!
Most Exciting Red Carpet Arrival – Iggy Azalea
Photographers couldn’t get enough of her!
Funniest – Jaden Smith
Sexiest – Angela Rye
The red carpet continued until about 3pm with media wrapping up around that time but the brunch continued into the afternoon. Several celebrities like Diddy, TI, etc. posted videos on social media all day to give fans a glimpse of the party inside.
Diddy and Cassie arrival to the ROC Nation Brunch
Diddy and Jay Z toast at the ROC Nation Brunch
Jay Z and Beyonce at the Brunch
Overall, I give the event an A+. My Party Life is looking forward to working with ROC Nation again for next year’s Grammy event!